the designer | sochadesign.com

Jürgen Socha
Design & Development

The Socha story – from idea to brand

As the designer of Socha bags, my aim is to harmonize aesthetics and everyday life. I design for women who achieve a lot, move a lot – and don’t want to compromise on style.

Each bag is created with the idea that it must not only look good, but also function: well thought-out in detail, high-quality workmanship, clear in form.

Can a physics and sports teacher design elegant women’s bags?

Back in the 90s, when I was still a teacher, I started designing the first colored neoprene cases for cell phones under my own brand “TATCH” – long before terms like “smartphone” or “lifestyle accessory” were on everyone’s lips. The response? Overwhelming: more than 100,000 units were sold in the very first year.

the world’s first “cell phone bags” made of neoprene

the idea is visualized

But my real aha moment came in 2006, when a young woman visited our stand and asked for a stylish bag for her laptop – a Christmas present from her father. She just said:
“Those black and gray things are more for men…”
She was right.

Back then, there were many laptop bags – but hardly any that were specially designed for women. None that combined protection and function with feminine elegance.

So I started – that very evening – with the first sketches.

The result is a collection that is not only functional, but also fashionable – made for women.

Today, I offer an exclusive selection of business bags for discerning, style-conscious women under my SOCHA brand. Every bag is thought through down to the last detail – and should not only be practical, but above all make a statement.

I develop each new collection myself with pride, enthusiasm and great attention to detail – here in my studio in Bochum.

This is what I stand for with my name.